Bumbabae was first started in the 4th trimester of Cynthia's first pregnancy in 2021.
At that time, she was just a new mum trying to make the best decisions when purchasing products for her bub.

It started as a businesses retailing cloth diapers for their sustainability and low-toxicity. However, when Cynthia realized that the market found this "inconvenient", she pivoted to providing parents with functional apparels in quality fabrics... designed to last.

Now a mum of two and having observed the design and mechanics of a myriad of baby products that are supposedly designed for babies and parents, she is determined to give parents the most practical products that will bring value instead of inconvenience to the lives of new parents - starting with sleepwear. Because God knows how important sleep is for both bub and parents.

With a professional background in experience design for some of the UAE's most visited theme parks and hotels, Cynthia is determined to use her knowledge in human-centric designs to ensure practicality, comfort and quality in what your family wears and in places your family plays.